Keurig: Brewing Up More Than the Perfect Cup
Keurig. If you know what I’m talking about, you’re already a true believer. But there’s something about a Keurig you probably don’t know, and I feel obligated to share my revelation.
Let me clarify for the uninitiated. Keurig is a brand of coffee maker optimized for quickly brewing single cups of hot or cold beverages. Most users probably know it for brewing the perfect cup of name brand coffee of your choosing.
Everyone remembers the first time they saw a Keurig. I was in Japan when I first experienced the freedom of instant single-cup perfection.
Years later, my wife and I received a Keurig as a gift. At first we were skeptical. A rudimentary cost comparison shows that drinking coffee via a Keurig is more expensive than traditional brewing (depending on your typical brewing waste ratio). But we decided to give it a go nonetheless. It wasn’t long before we were hooked.
The old pot found a new home behind cabinet doors. The sound of a sizzling drip pooling above a hot plate was replaced by a mechanical whirr of the puncture-and-flush of the singular K-cup. Though robotic and impersonal at first, the daily routine and pleasing blue lights quickly found acceptance in our home.
We were Keurigified. There was no going back.
But then something happened. Something you should know about.
I had a revelation.
It came from a foggy memory of times past–a time of true happiness and purity. I readied myself for work, having completed the standard morning rituals, and approached the Keurig to brew a single serving of coffee to fill my Zojirushi thermos.
And then it came in a flash:
My wife likes coffee. I bet she would appreciate a cup, too. But she’s still asleep (it was early). Oh, that I could prepare a cup for her; alas, my Keurig lacks a timer and the capacity . . .
And that’s when I had my revelation.
My Keurig made me more selfish.
It was all about me. It was about my cup, brewed on my time, for me.
I remembered the days with the old coffee pot, when multiple considerations accompanied the decision to brew:
- How many people desire coffee?
- What is the preferred strength by those partaking?
- How many scoops is required for the desired strength?
- Will the coffee still be hot when said coffee drinkers are available to drink?
- Is there an auto-off function, or will my house burn down?
My Keurig not only made me selfish, but it also decreased opportunities for decision making.
My morning Keurig routine became as robotic as its components. I had forgotten what Jesus said to his disciples in the Book of Matthew:
“If any of you wants to be my follower, you must turn from your selfish ways, take up your cross, and follow me” (16:24).
I thought only of myself, and my coffee.
We decided to include the Keurig in our garage sale. We bought a new coffee pot. A standard one. We’ve been brewing coffee the old-fashioned way for a few weeks now. We’re saving money, and strengthening our relationship.
Thank you, Keurig. Not for the coffee, but for the lesson.
We chickened out and yanked the Keurig from the garage sale.
It was too soon. (I told you we were Keurigified.)
Photo credit: trenttsd
About Jason B. Ladd
Jason is an author, speaker, Marine, and father of seven. He has flown the F/A-18 Hornet as a Marine Aviation Weapons and Tactics Squadron 1 (MAWTS-1) Instructor Pilot and the F-16 as an Instructor Pilot. His award-winning book One of the Few: A Marine Fighter Pilot’s Reconnaissance of the Christian Worldview has been optioned for film adaptation. He is represented by Julie Gwinn of The Seymour Agency.