Jason B. Ladd

Author | Apologist | Entrepreneur

Keurig: Brewing Up More Than the Perfect Cup


Keurig. If you know what I’m talking about, you’re already a true believer. But there’s something about a Keurig you probably don’t know, and I feel obligated to share my revelation.

Let me clarify for the uninitiated. Keurig is a brand of coffee maker optimized for quickly brewing single cups of hot or cold beverages. Most users probably know it for brewing the perfect cup of name brand coffee of your choosing.

Everyone remembers the first time they saw a Keurig. I was in Japan when I first experienced the freedom of instant single-cup perfection.

Years later, my wife and I received a Keurig as a gift. At first we were skeptical. A rudimentary cost comparison shows that drinking coffee via a Keurig is more expensive than traditional brewing (depending on your typical brewing waste ratio). But we decided to give it a go nonetheless. It wasn’t long before we were hooked.

The old pot found a new home behind cabinet doors. The sound of a sizzling drip pooling above a hot plate was replaced by a mechanical whirr of the puncture-and-flush of the singular K-cup. Though robotic and impersonal at first, the daily routine and pleasing blue lights quickly found acceptance in our home.

We were Keurigified.  There was no going back.  

But then something happened. Something you should know about.

I had a revelation.

It came from a foggy memory of times past–a time of true happiness and purity. I readied myself for work, having completed the standard morning rituals, and approached the Keurig to brew a single serving of coffee to fill my Zojirushi thermos.

And then it came in a flash:

My wife likes coffee.  I bet she would appreciate a cup, too. But she’s still asleep (it was early). Oh, that I could prepare a cup for her; alas, my Keurig lacks a timer and the capacity . . .

And that’s when I had my revelation.

My Keurig made me more selfish.

It was all about me. It was about my cup, brewed on my time, for me.

I remembered the days with the old coffee pot, when multiple considerations accompanied the decision to brew:

  • How many people desire coffee?
  • What is the preferred strength by those partaking?
  • How many scoops is required for the desired strength?
  • Will the coffee still be hot when said coffee drinkers are available to drink?
  • Is there an auto-off function, or will my house burn down?

My Keurig not only made me selfish, but it also decreased opportunities for decision making.

My morning Keurig routine became as robotic as its components. I had forgotten what Jesus said to his disciples in the Book of Matthew:

“If any of you wants to be my follower, you must turn from your selfish ways, take up your cross, and follow me” (16:24).

I thought only of myself, and my coffee.

I want to go back. I want to go back to thinking about others and not just about keurigmyself. Back to a better time–to a better me.

We decided to include the Keurig in our garage sale. We bought a new coffee pot. A standard one. We’ve been brewing coffee the old-fashioned way for a few weeks now. We’re saving money, and strengthening our relationship.

Thank you, Keurig. Not for the coffee, but for the lesson.


We chickened out and yanked the Keurig from the garage sale.

It was too soon. (I told you we were Keurigified.)

Photo credit: Logan Brumm Photography and Design / Foter / CC BY-ND

Photo credit: trenttsd

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About Jason B. Ladd

Jason is an author, speaker, Marine, and father of seven. He has flown the F/A-18 Hornet as a Marine Aviation Weapons and Tactics Squadron 1 (MAWTS-1) Instructor Pilot and the F-16 as an Instructor Pilot. His award-winning book One of the Few: A Marine Fighter Pilot’s Reconnaissance of the Christian Worldview has been optioned for film adaptation. He is represented by Julie Gwinn of The Seymour Agency.

21 Replies

  1. Lilka

    Loved that! Especially the brutal honesty at the end. It made me reflect on a few of my own rituals and how I can be more selfless. Thanks so much for sharing.

    1. Lilka, Glad you could relate. I couldn’t in good conscience leave out the ending. We’ll see what happens!

  2. Grace

    “Like” this! LOL ~ I am keurigified, too! Good points.

  3. Virginia Schleich

    I first saw a Keurig on a blog. My mother gifted me one for Christmas a couple of years ago. I like the way you thought about your wife. That was sweet. While my hubby is not a coffee drinker, he is a sometimes tea drinker and with the Keurig he can get a quick cup of hot water for his tea. Your ending surprised me and made me laugh.

    1. Virginia, Glad you liked the ending. I’m still not sure: is receiving the Keurig as a gift a blessing or a curse?

      1. Virginia Schleich

        For me, it is definitely a curse. I was doing well with my weight loss until Mom bought me that Keurig! I like a lot of sugar in my coffee, so having several cups of coffee everyday – not good. I’m hoping to some day to put mine on a shelf in the garage, but for now, I just can’t part with it 🙂

  4. Desiray

    Excellent posting! I can how it can make a person selfish, because you make it one cup at a time for one person which is self, the old way which is still popular makes coffee with everyone else in mind. God always has lessons to show us in our everyday lives.

    1. Desiray, You nailed it. The more we know Him, the more we see him in very part of our life.

  5. This made me smile. I have never heard of Keurig..confession (of my ignorance) at this time on a Sunday morning bodes well! We all have selfish ways and many of us are not so self aware of our selfishness, a timely reminder to search within and make changes.

    1. They are awfully convenient 🙂

  6. Lee

    I am also “Keurigified.” The difference is that I have to make decisions as to which flavor I want. 🙂 I have many varieties of coffee and tea. Dan does not drink coffee, but likes tea and this amazing Keurig brings us together over the same machine. 🙂

    We have been together 50 years, so any new gadget that keeps us close is fine with me.

  7. dotcablogger

    Interesting about the Keurig 🙂

    The Keurig worked the reverse for us. So for years my husband would brew a pot of coffee and I wasn’t a coffee drinker.

    Then I birthed our son (who’s still a baby right now), and so I needed to drink tea and coffee for their caffeine! …Because our son is a morning person. So he wakes up at early hours like 6 am to have his first milk of the day! He also still wakes at even earlier hours like 3 am (but that’s not often now).

    So the Keurig had better worked for us because I took to drinking tea and my husband kept to drinking his standard cup of coffee.

    1. Yes, we have not seen the last of the Keurig. We use one at work all the time. However, we have been using the ol’ traditional pot lately. Thanks for the story!

  8. Loved this! Spiritual truths abound for those with eyes to see.

  9. Another Keurigified soul here too and I love it. I do own a regular pot as well but since I live alone, Keurig is perfect for me most of the time. Loved your story. A lot of wisdom in it. I admit your title peaked my interest. I couldn’t figure out why you were writing about Keurig until I began reading. 🙂